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Isaac Larian
Isaac Larian ((ペルシア語:اسحاق لاریان), born March 28, 1954 in Kashan, Iran) is the Chief Executive Officer of MGA Entertainment, the biggest privately owned toy company in the world.〔(MGAE.COM: "MGA ENTERTAINMENT’S ISAAC LARIAN NAMED ERNST & YOUNG ENTREPRENEUR OF THE YEAR 2007 NATIONAL WINNER ) 11 November 2007 | Retrieved 1 October 2015.〕
==Biography==
Born to a Jewish family in Iran,〔(Bratz toymaker Isaac Larian living the American dream. ) JewishJournal.com, 6 December 2007. Retrieved 7 July 2011.〕〔(Forbes: "The Toy Mogul Who Became A Billionaire Through His Fight To The Death With Barbie" by Abram Brown ) November 18, 2013〕〔(Jewish Telegraph Agency: "Bratz: Jewish man’s answer to Barbie" By Lisa Keys ) August 7, 2007〕 Larian has 3 sisters and one brother. Larian arrived to the United States alone in 1971 at the age of 17.〔 After graduating from California State University, Los Angeles in civil engineering,〔〔 he started an import-export business〔 named ''Surprise Gift Wagon'' 〔(Jewish National Fund: "ENTERTAINMENT EXECUTIVE ISAAC LARIAN AND ACTRESS SHARON STONETO BE HONORED BY JEWISH NATIONAL FUND" ) 2006〕 with his brother Fred in 1979 after his plans to return to Iran were were ended by the 1979 Iranian Revolution.〔 They then re-positioned the business into consumer electronics.〔 In 1987, they became a distributor for Nintendo and in 1993, they became a licensee for the "Power Rangers."〔 In 1997, toys became their focus and they had their first internal success with the ''Singing Bouncy Baby.''〔 In 1998, he changed his company’s name to MGA Entertainment.〔 In 2000, his brother sold his 45% stake in the company to Larian for $9 million〔 and in 2001, MGA developed the ''Bratz'' doll.〔 Two of the dolls bear the names of his children, son Cameron and daughter Jasmin (although her doll uses the Persian spelling Yasmin). In 2005, ''Bratz'' sales totaled $800 million well ahead of their main rival, ''Barbie'' with $445 million in sales.〔 In 2004, Mattel sued MGA alleging that the designer of the Bratz doll had developed the concept while working for Mattel and that MGA had paid Mattel employees to work on MGA projects. MGA counter sued alleging that Mattel spied on its salesmen by masquerading as toy buyers, repositioned Bratz displays in retail stores to less favorable arrangements, and that Mattel paid retailers to favor Barbie over Bratz.〔 In November 2006, MGA purchased the manufacturer of infant and toddler toys, ''Little Tikes.''〔 In 2010, MGA released the highly successful ''Lalaloopsy'' doll.〔 In 2013, the courts ruled in Larian's favor and awarded MGA $137 million in legal fees and gave MGA the right to sue for damages.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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